Have you ever got feedback from your customers about your products and services?

If you did - What did you do with this feedback?

Today I will show you how customer feedback can help you to improve your products and services and thus stimulate more sales.

The other day Mary, one of my customers purchased some of my business tools to help her train some of her staff members back at her office. Yesterday I gave her a courtesy call to see how she was getting on. Strangely enough, she was having a bit of difficulty getting started with one of my tools but was too busy to call me; I managed to correct the issue in two minutes on the phone with her. Mary was extremely pleased and placed new orders for more products. I let Mary know that I valued her as a customer and that I cared enough to actually call her.

What have we learnt here? My calling Mary not only prevented a very small problem becoming a big problem (possibly resulting in a refund and an unhappy customer) but also the generation of another sale. I am not saying that you will always get another sale this way but you will also most surely improve your business to customer relationship.

Always get feedback from your customers and use this to help improve your services to them. If you provide a good service for your customers not only will they continue to be your customers but they will recommend you to others.

Try this, it really works and produces overwhelming results.

Ken Ajoku is the author of "45 Powerful Marketing Strategies". To receive for FREE "The Secrets of Powerful Marketing", a seven part course by email worth