Ezine advertising is not a precise science, nor do you have to be a rocket scientist to post your ads in them. But if you are not willing to take a little time thinking out how to effectively use Ezine advertising to gain traffic to your web site, it can turn out to be a real waste of time.
Anyone that knows me, knows I am a huge fan of "Decide what you want, then go for it!". The key is to do your home work on the "go for it part". Without it there would not be much use for the decision of what you want. Ezine advertising is no different. Simply take a few steps to help you get what you set out to do "Place ads in Ezines."
Here are a few ideas from my own steps I take to place ads in ezines every week.
1. Once I have found ezines to place ads in. I organize them in my browser's favorites in directories according to frequency of posts allowed. Weekly, Monthly, etc. (To save time, where possible, bookmark the exact ad posting URL.) Then on my desk I have a small calendar on which I place when I am allowed to post. i.e. The Ducker Promotion Ezine comes out on Wednesday and you can post each week. So on your calendar you might put DP Ezine on the Tuesday squares, to remind you to post your ad that week.Ok so there you have it. I can guarantee if you follow just the above steps you will be "Using Ezine Ads Effectively to Get Web Site Visitors" in no time at all. Everyone has their own little things that help them organize, so apply any that will help you to do the job better and you will be well on your way to good quality traffic to your web site.2. I take my time in learning how to write good headlines and ad copy, via self research and study into it as well as testing of my headlines and copy too. Seeing which ones bring the most clicks and also conversion into signups and/or sales. I find the above out by using tracking URL's.
3. I keep a ezineads.txt file with various ads listed, in multiple, common ezine formats, such as 5 lines 60 characters, etc. This way it is always on hand with quality ads that have produced for me in the past.
4. Pay close attention to any rules that the ezine owner may have pertaining to posting your ad. If you don't follow their rules there is a good chance they will just discard your ad and move onto the next ad. I know as an ezine editor, we don't make these rules to torture you. :) They are simply a way of trying to find the most efficient way to place free ads for people. Out of the formula that works for each editor comes their set of rules.
------------ About the Author ------------
Debbie Ducker is the owner of: DuckerPromotion.com
And editor of the "Ducker Promotion Free Internet Marketing Ezine".