Many clients ask me how to drive more traffic to their blogs. By now you have probably heard that blogs are an excellent resource to get leads as well as clients for your business. The best way to do that is by creating search engine friendly blog posts that get indexed in search engines. When people search for information on topics you discuss in your blog it appears on the search engine result pages. Potential customers then are able to read what you have to say and get on your mailing list.
So now it all boils down to techniques that help you effectively optimize your blog for search engines. Here are tips and ideas to do just that:
- Create A Keyword Rich Header For Your Blog. The header repeats on all pages on the blog. By making sure that your header contains targeted keywords, you are able to get more of your blog pages indexed in search engines.
- Treat Each Blog Post As A Separate, Optimizable Page. Use the process of search engine optimization on each blog post. This means that you need to create an optimized title for each post, find targeted keywords for each post and weave the keywords into your post