Starting my own business in February of 2001 at age 39 was among the most optimistic things I have done in my life.

Before electing to stay home for a year with my infant son in 1997, I held a variety of corporate marketing management positions. I was accustomed to making big decisions and influencing big outcomes That is why I grew weary of managing the expense side of the household equation only to find that the generic brand of discount wheat crackers didn