The first consideration is should you gather your own leads or use a lead provider? It takes a lot of time, energy and money to develop your own leads. Lead providers are able to offer you leads at a lower price than what it would cost you to generate the leads yourself because:

- Lead generators are experts in generating leads at the lowest possible cost per acquisition/ conversion

- Lead generators offset your cost by reselling leads to more than one buyer

The reason your MLM business needs leads is obvious. However, how you use the leads is not quite so obvious. Many people buy the wrong type of leads for the type of marketing they are involved with.

Matching your lead with your campaign

Many new MLM promoters think like consumers as opposed to thinking like a business owner. A consumer generally looks for the best price without so much concern for result. For example, they may look for the best price for a ream of paper. As long as they get the paper at the lowest price, they are happy. With a business mindset, you will need to consider other costs or opportunity costs when making a purchase.

When you purchase leads as a business owner, you will want to consider the following:

- How will you initiate contact with your leads