In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and attract new franchisees who see their success in the market place.

Having been a Founder of a Small Franchise Company, which grew rapidly into a Medium Sized Franchise Company prior to my early retirement and sale of the company, I can tell you that the most important thing is to have successful franchisees in the market place. One way I achieved this was constantly motivating the team. Here below is an excerpt of one of the letters I had put out on our Intranet System, which illustrates one strategy of motivation, which worked so well for our franchise team;