Pay per click can give you instant results that can be tracked using analytics.

Search engine optimization takes time to get good organic results. It involves link building and many other factors to achieve high rankings not to mention time! I used to do SEO for the last company I worked for its very time consuming and expensive. Most busy executives do not have the time to send off hundreds of email asking for reciprocal links. Who would want to?

Instant results = instant gratification. Think about this when you write an advertisement that is well written and relevant it can be placed at the top of all search queries through Yahoo and Google not to mention pushed out to Google and Yahoo's advertising networks.

Don