Some of us can produce wonderful informational or software products that would undoubtedly be popular with a sizeable segment of the online population. Great ideas seem to come almost naturally; we have a creative instinct and a real knack for producing wonderful items.

Unfortunately, that skill set isn't always accompanied by a desire or an ability to effectively sell the things we do and can make. Our great ideas either end up pushed aside or earn us only pennies when they could be genuine hits.

There is a solution to this commonly-encountered problem: affiliate marketing. Product producers can use affiliate marketing to reach hordes of potential buyers. It allows creators to marshal a massive sales force of marketing experts who are willing to sell the products without demanding so much as a dime up-front.

Here's how it works. The producer makes a product and shares it with the affiliates who then sell it online on a commission-only basis. The affiliates take care of all of the marketing efforts and costs associated with them. The end result is a huge bounty of sales for a product creator who otherwise may not have seen so much as a red cent.

The expenses involved in using affiliate marketing as a product producer are minimal. A sales page for your product will usually be required. If one has a knack for writing great sales copy and can put together a relatively simple site, it's a do-it-yourself project. Alternatively, he or she can find a reasonably priced copywriter and/or site designer to handle the task(s). Finding a host for the site (if one doesn't already have space available) and setting up a payment method will also be necessary, but these are easily manageable tasks.

One can either have a service handle administration of the affiliate program or they can invest in the software to run their own program. Services may charge a basic membership fee and a small percentage of total sales receipts. They will generally put your product in front of their army of sales experts, allowing one to build a powerful sales force quickly. Running one's own program does require some expenditure in implementation and the willingness to dedicate adequate time to the task, including affiliate recruitment.

Regardless of the system used, the underlying principles remain the same. If one can provide a good product and a compelling sales page, affiliates will deliver customers. Higher commission rates and earning opportunities, of course, tend to motivate more internet marketers to back one's products.

Compared to traditional offline sales, one usually pays affiliates a high commission rate. However, this inducement can motivate some very impressive results.

If a person can produce some great products for online buyers but don't have well-honed marketing skills, consider involvement with an affiliate program. It can produce substantial revenue streams with minimal hassle and effort.

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping affiliate marketers understand why product producers love affiliate marketing. Subscribe to his FREE newsletter at: http://www.affiliatemarketingarticles.com