Having the right attitude is as important as having the right offer, the right advertisement and the right target. You must know that your product or service is your identity.

Overly impressive advertisements, expensive commercials and graphics are not what are on your mind. The bottom line is customer interest. With this mindset you know your best prospects are current customers past customers or prospects like them.

Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line to online sales, there's never been a better time to use this valuable marketing tool. Correctly applied classified ads can yield the most exposure to your product then any available online. However, when used improperly a classified ad can be a tremendous waste of money.

To be a success with classified ads and any off-line advertisements it