Believe it or not, one of the single greatest copywriting secrets ever discovered -- used in many of the highest-pulling magalogs from the big mailers -- can be found in an old comic book.

Let me explain:

About 20 years ago, Batman comic book sales were so pitifully low; DC Comics considered canceling some of their titles. There were many reasons for this, but the biggest was Batman just wasn't as popular as he had been.

And then along came a guy named Frank Miller.

Almost overnight, Frank Miller -- a truly brilliant writer and artist -- transformed Batman from a character nobody was interested in anymore...to being one of the most popular comic book characters in history.

And he did it by creating a mini-series called "The Dark Knight Returns" -- which is about how a an older Batman, now in his 50's, is forced to come out of "retirement" to deal with an enormous swelling of crime, corruption and evil gripping the city.

Okay, so what's this got to do with copywriting?

A lot.

Because this is one of those rare stories where you can open it up to any page and be "wowed."

Doesn't matter if you read the beginning, the middle or the end -- every single page (literally) contains something that makes you go,