How to send Press Releases to Newspapers about Your New Book

Newspapers are a largely un-tapped field of publicity for new authors. As with anything else there are many pitfalls and ways to waste your effort. Here are some very useful tips.

There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of