A Small Business Consultant Can Help in Many Ways
An owner must realise that the 'oomph' must come from the owner. It is no benefit if all the passion and drive to improve the business comes from the consultant. It will not work that way.
Owners must be excited and driven to succeed. If they are not then their business will always be ordinary. The consultant's role is to guide and direct that passion in the correct direction.
A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.
Let me tell you a story of when this was forgotten