Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.

Some examples of the power phrases I use include:

"Listen closely..."
"As you may already know..."
"Now, I don't know about you..."
"Well, I've got news for you..."
"Let me explain..."
"And best of all..."
"In fact..."
"Here's the bottom line..."
"Quite frankly..."
"Now, I know what you're thinking..."
"Take a deep breathe and relax..."
"The answer is yes..."

Power phrases can be used to grab and hold people's