Sales Headline Copywriting - Two Quick Steps to Success

Get a Good Start for Sales Success

The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.

When you write a headline to sell something, make sure it does these two things:

1. Gets attention
2. Arouses curiosity

How to Get the Prospect