How A Ghost With A Blue Ball Can Boost Online Marketing

What does online marketing have to do with a ghost? Plenty. Read this and you will see why. The memory still unsettles me whenever I think back to that night.

The experience taught me that to write about a product, you have to see it at work. You will see how this can help you, also. But first, here is what happened that night.

It was November - almost 3 years ago. My friend and client, Guido, asked me to write a sales letter and a couple of ads for him. He ran a ghost busting business.

It struck me as hard to make money chasing ghosts out of people