If you're struggling with people not responding to your ads and sales letters...or if you just want to give yourself a quick burst of sales...then this article will show you how.

Check this out: One of my marketing friends -- who sells a lot of different products and services on his site -- has been including something in his ad copy that has been driving people to his site left and right.

Not just his usual customers, either. But people who rarely ever order or have never ordered anything from him at all.

In fact, this one simple little element he's been adding to his copy has massively increased his business, his sales and his customer list in ways he never would have dreamed possible.

What is this "secret" thing he's adding to his sales copy?

Well, simple as it sounds...he's merely including a gift certificate for $50 off whatever he's selling.

Don't let the simplicity of this fool you.

It works, and works extremely well.

Why?

There are probably a lot of reasons -- besides the obvious discount reason -- for this. But one of the more important ones is the feeling of entitlement.

You see, when someone gives you a gift certificate, with your name on it and everything, you almost have to use it. If nothing else it gets you to look at the website or catalog or product description more closely.

And because you already have money "invested" in it (in a sense), you start to give yourself reasons for actually buying it.

This is a very powerful psychological tactic that, when done right, can send your response and sales right through the roof.

And best of all: It's easy to implement. All you have to do is put the gift certificate in the email you send out or in the ad you mail out. That's it. No big deal at all. And yet, the results are enormous.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.