The Hawthorne Effect in EEG Biofeedback and Subliminal Training
The Hawthorne Effect is a little known phenomenon of the unconscious mind. A person starts training at something "new". For a few hours or days, there is significant improvement in this training, then, suddenly, no improvement or in some few cases, a reverse in training is experienced.
No one "knows" exactly why this phenomenon is a factor in various educational training situations. The major theory is that It comes from the unconscious mind "resisting change". .Or, you might use the popular phrase