Marketing is the buzzword when talking about restaurant inventory software. Marketing starts with the determination of consumer wants and ends with the satisfaction of those wants. The concept puts the consumer both at the beginning and at the end of the business cycle. It stipulates that any business should be organized around the marketing function, anticipating, stimulating and meeting customer requirements. The customer, not the corporation has to be the center of the business universe.

Restaurant inventory software cannot succeed by supplying products and services that are not properly designed to serve the needs of the customers. It proclaims that the entire business has to be seen from the point of view of the customer. In a company practicing this concept, all departments will recognize that their actions have a profound impact on the company