Business cards, brochures, data sheets and media kits are often your very first introduction to potential clients. What statement are you making for yourself? Do potential clients feel that your organization is competent and well-qualified when they read your brochures? Does your media kit give members of the media the perception that your organization is trustworthy and that its representatives are well-spoken?

Powerful marketing pieces can have a tremendous affect upon your audience, moving them to action, or at least getting them one step closer to becoming a client. Poorly conceived, poorly written and/or cheaply produced materials can be quite the opposite