The company which created a market for weight loss products with hoodia gordonii has not yet released their own product. That company is Phytopharm. Currently partnered with Unilever (makers of Slim Fast and other food products), Phytopharm has been conducting research and attempting to develop and market a product using pure hoodia plant extract for over ten years. They announced in late April of 2006 that they had just completed the first phase of a five phase clinical research program and still expect that several years will pass before their product is available.

In the meantime, media coverage, including reporters traveling to Africa to sample the hoodia gordonii plant, created a market for health supplement companies. If eating the pure hoodia plant would suppress the appetite, then products containing the plant in powdered form should accomplish the same thing. Weight loss products with hoodia gordonii are working for some people and not for others. This is true with many