Are you good at what you do? Sure you are, maybe even great at it. That's certainly one of the reasons you got into the business that you did. Unfortunately, that's not all there is to small business success.

As a small business owner, I'm sure you understand that being good at what you do doesn't matter for much if you don't know how to consistently attract clients. Consider that even the best in your field will go out of business without a constant stream of new clients and more income from existing clients.

The best way to leverage being good at what you do is to have plenty of evidence of your ability to produce results. Two things I say you can never have enough of are case studies and testimonials. They speak directly of real results and can be at the heart of all your marketing. They add credibility to your marketing materials.

If you're not using these two powerful little marketing tools, then you need to start today. Success stories and testimonials go a long way towards convincing your prospects that you can deliver on what you say you can. Create a system to generate case studies (or success stories) and testimonials and then use them throughout all your marketing materials.

Use them as attachments to letters, articles or follow-ups you're sending to someone. Weave them into the articles and special reports you're writing to send out to prospects. Spread them throughout your web site where you're talking about who you serve, how you work, and what services you offer. Bind them together in a booklet that's titled "Why Our Clients Love Working With Us".

The uses are practically endless. You just need to commit to creating these tools on a consistent basis. Your marketing materials will be much stronger for the effort.

About the Author:

Kevin Dervin is the owner of KPD Marketing and creator of the ABCD Growth System. If you find this article useful, you