The television advertising is in full flow, football souvenirs are hitting the shops, and widescreen televisions are selling fast as UK fans try to get the best view of the matches, prior to the opening of the 2006 World Cup next month.

Current estimates indicate that about 100,000 British fans are expected to make the journey and travel to Germany at some point during the tournament. At the turn of the year, cheap airline tickets were selling out fast for the final stages, and predictions from BA for flights from London to Berlin around the final on 9 July were estimated to rise to