Question:

I received your newsletter. Thanks again. I wanted to ask you a question. I work for a parent magazine that is distributed for free to parents throughout the local area. I sell advertising space in the magazine. Our magazine has been around the longest. It started in (our area) and has branched out to include (surrounding areas).

However, there are 2 other parent magazines that are distributed in the same area. One of the magazines has been in our county since 2000. The other magazine (has been around in maybe the same time frame)

1. How do I convince the advertisers that our magazine is a good place to advertise? I receive a lot of objections that include things like: