Your web site can be great. But if the search engines can't find it, it doesn't really exist.

One way to ensure visitors is to buy paid clicks, like the Google AdWords program. Despite a recent class-action suit regarding the empty clicks for which the Google customers were allegedly charged, Google still remains a reliable source of traffic that professional web sites rely on.

There is a lot you can do as well to make sure the web search engines find your page when your key words are searched.

By careful placement of key words in your page, you can increase your visitors substantially.

Here are the 3 simple rules for quick Keyword Optimization of your web site:

1. Your key word(s) should be a part of the header. For example, if your key word is