Many self-proclaimed nit whit marketing consultants who write marketing books, give speeches, sell tapes and pretend to be superstars of their field say things like; No Matter What Marketing Will Make Your Goals a Reality. They say that marketing is all about choosing your target customers and then putting out the correct communication.

Well indeed, some of this sounds really special but it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners with BS. Why? Well simple they want to sell you their tapes and books. Some are decent and worthy, most are a waste of money and nearly all of them are a dime a dozen and say the same things.

These consultant types will say that marketing;