Internet Lead Generation For Insurance Agents

Copyright 2006 Brian Maroevich

Insurance agents have two sources of leads when it comes to Internet lead generation. An agent can buy leads from an Internet lead generation company, or they can build a lead generation web site and create their own leads.

Buying Leads

It's important to buy leads from a company that has experience generating Internet insurance leads. New Internet lead generation companies have a tendency to rely upon questionable marketing tactics, and this can affect the quality of your leads.

Internet insurance leads can range from $5-$30 each, depending on what kind of lead it is (life insurance, annuity, auto, etc.), and whether it's an exclusive lead or not. An agent should verify if the leads are exclusive because some lead generation companies sell the same leads to multiple agents.

Also, legitimate Internet lead generation companies will credit you back for bad leads. You should be able to call into the lead generation company and speak with a service representative on the phone in case you need to discuss a bad lead so that you can get credited for it.

Building a Lead Generation Web Site

There is a good opportunity for agents to build a quality lead generation web site of their own. An agent can create a web site in their local market and build pages based upon what people are typing into the search engines. For example, if an agent lives in California, he/she can research keywords like