The Best Kept Secret of Email Marketers

Copyright 2006 Karin Manning

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and/ or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers.

Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical language in the body of the message. Here are some points which should be remembered for writing the email.

The subject line should be exciting, making the reader want to open the mail and read the further text.

Keep the subject line brief.

Make sure to include details about the sender to comply with spamming laws. Check spamcop or other