There is an important hidden truth that has to do with blog Internet advertising rates and it is very important that you grasp and understand it well.

In the print media, space is limited by the cost of production which keeps ad rates high and makes the balance of content versus advertising critical to the financial success of any print publication that relies on advertising. The situation is completely different when it comes to blog Internet advertising rates. The cost of production and transmission of information to your audience is so low that it is almost zero. This means in essence that your ad rates can be very low and you'll still be profitable.

This difference with blog Internet advertising rates is important because in the print media world, ad rates can not go below a certain point because if they do, the publication will cease to be profitable.

This means that it is very viable to go for ad volumes at low rates and then use each and every page available to you to carry targeted ads that are relevant to the particular micro niche targeted in the content you have generated. That is exactly how Google Adsense has become the key division of a $100 million company. Some Adsense ads pay out less as a single digit cents figure. The money is then made on the volumes an because the rates are low, they are totally viable to the advertiser who knows exactly how many clicks they need to generate a single sale. They therefore come back again and again. Hidden here is one of the most important and critical secrets behind successful blog Internet advertising rates.