If there was a single thing that business tends to fall victim of, is it how cash flow is managed and controlled within a business. In fact It is believed that most businesses that stopped trading could have survived with their current level of trade had their cash flow been in better shape. Here are some common issues.
Seasonality.
Most business will have busy times and quiet times throughout their year based on the type of business they are in.
However time and time again, I see sales forecasts that are exactly the same month after month which are based on the Company