One of the most important things in any service business is customer service. Happy customers with a smile on their face are more apt to refer you or business to other potential customers. This is how you develop word-of-mouth advertising and referrals. And that is the best type of new customer you could hope for.

Some people say that referrals are free, but they are not really free because it takes hard work and great customer service to exceed the customer expectations to the point that they have a WOW experience and feel compelled to tell all their friends.

In customized special service businesses like aircraft washing and cleaning or aircraft detailing customer service is vitally important to the ongoing nature and growth of your business. How do you give good service when washing and detailing aircraft?

Well, a perfect wash and a perfect detail is one way. Another way is to allow the chief pilots other corporate jet aircraft owners that you are washing for to have your personal cell phone number. If and when they call you need to respond immediately after they call no matter what time of the day or night now that is great customer service.

There are many great ways to give good customer service but they are not that many good ways to give great customer service. You need to be engaged in the thinking process of customer service and never let it leave your mind. Please consider this in 2006.

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