Measuring Return on Investment (ROI) is a solid business principle that helps guide corporate decisioning. However for purposes of this blog post I want you to think of ROI as return on imagination, ideas and innovation. It is the return on innovation that will allow companies to maintain their competitive edge and create sustainable growth. Peter Drucker said, "An established company which, in an age demanding innovation, is not able to innovate, is doomed to decline and extinction."

Drucker