If you have taken the time to research search engine placement, methods of obtaining a high search engine ranking, or Internet advertising, you have probably heard of Google Adwords. Adwords are a relatively new, but popular form of Internet Advertising. This medium displays ads based on words that are entered into search engines, such as Google. For example, if someone were searching for chocolate candy, they would most likely see ads for businesses selling something related to chocolate candy.

As you can imagine, Adwords are an effective form of Internet advertising, because they help you reach your target audience. However, much like using keywords to obtain a high search engine ranking, Google Adwords will only work if you know what your customers will be searching for. Google Adwords uses a comprehensive matching program to match ads with keywords entered. To assist their advertisers in controlling the Internet advertising and matching process, Google provides three keyword match types: broad, phrase and exact.The good part about a Google Adwords Internet Advertising campaign is the research that it provides.

Success and failure can be easily measured. If the keywords you choose for the Adwords campaign do not perform well, then you have learned something very important