A common misconception is that improvements have to be unique, new, or expensive if they are going to benefit your online business.

Far from it!

You will get much more benefit by making quick and easy changes every day, rather than spending lots of time and money trying to do something more complex. Start now by implementing the following simple success tips:

Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people's budgets.

Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don't want to be left behind.

You could add special offers in your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc. For example, you could say, "You'll get 5 bonuses when you order by Jun 25, 2006!" Another example, "Buy one, get the second one half price off.