Hundreds of billions of dollars worth of products are sold each year in the US through telemarketing. A typical telemarketing firm calls thousands of customers in a week. Maintaining a long customer list and dialing each customer in the conventional manner are not practicable. Telemarketing software is therefore used for faster results. The ideal telemarketing software uses a customer database and an automatic dialing mechanism, which can dial each customer in no time.

Telemarketing software also records customer response and generates sales data. A lot of telemarketing software has the ability displaying the purchasing pattern of a customer. The software displays detailed information regarding the product