Fiefdoms Do Not Equal Gold - Problems in the Land of Trade Shows

ONCE UPON A TIME, there were three Knights. They were the Knight of Marketing, the Knight of Sales and the Kinght of Exhibits.

Though they were adjacent in the same country, each had a fiefdom that was defended with tenacity and guile. When the King agreed to participate in a Royal Market Event, the three Knights vied for position and glory.

The Knight of Marketing sent messengers to the vast lands to herald the goods of the Kingdom, to entice seekers of good deals and buyers with real money, to visit the Royal Enclave. Riders went out, pamphlets were delivered and subjects spread the word to come see the Kingdom