Banner ads may not be as alluring as affiliate programs, but they still can make money. In addition, I think that many (including myself) misjudge banner ads on their performance and effectiveness. Like any marketing/advertising tactics, the techniques on banner ads have already been revised. Thus, just like we see on the developments of content in most sites, ad banners now focus themselves on a more effective, attractive ads and a much specific targeted audience.

Here are the reasons on why you should choose to include banners on your marketing effort:

1. Banners make people remember you because your ads are displayed several times all over the Internet