Owing to the sheer size and diversified environment of China, it is not possible for an international traveller to truly experience its myriad of treasures like Yangtze River, the Great Wall of China, pastoral villages dotting the country, and some of the most magnificent art and architecture in the world, without the services of a good travel agency.

Travel agencies across China are moving beyond the traditional elements of a holiday, like Beijing, Great Wall, Yangtze cruise and the Terracotta Army. The inclination is now towards more variety; and there is a demand among international travellers for the traditional China experience. Regions such as Yunnan in the southwest, with its stone forest, are now regularly found in travel agency pamphlets. Unfamiliar regions such as Shaxi, west of Beijing, or Shadong, to the east, are being promoted. Gauging travellers