In many cases, when we log on to the internet, we are looking for something. While our individual needs may vary, they are usually satisfied with the same instrument, a search engine. In the United States alone, the top search engines pull in over 200+ million searches per day and over 6 Billion searches per month. With statistics like this, it would only make sense to optimize your site to be as search engine friendly as possible to get a bigger slice of the search engine pie.

Search engine optimization is the key to greater efficiency. And there are several ways in which it can be achieved without hiring an expert.

1. Do proper research and planning for the keywords you wish to target. You will want to be sure you are targeting the correct keywords. You want keywords that are highly targeted to your site. For example, say you have a site that sells supplies for indoor/outdoor signs. When planning your content, you may want to target the keywords