So, you have created a web site about a subject that you are passionate about; and you are proud of the look and feel of the site. Now what? How is this web site going to generate the traffic you are looking for and earn its keep?

No matter what your website focuses on (management, goal setting, dog training, ice skating, computer programming, arts & entertainment, home & garden, humor, etc.) your whole purpose of building it was to reach a target audience. If you are selling a product or a service, you want as many people to visit your site as possible to increase your sales opportunities. You can try spreading the word about your site to friends and family, but that will only get you so far. Your site must be picked up by search engines and achieve a high page ranking to attract the attention and drive the web traffic you are looking for. There is one thing that makes this happen faster than anything else: CONTENT.

Adding content regularly to your web site and adding new pages each week is the key to success. New content attracts Search Engine Spiders (the key to being picked up and listed by search engines). These Spiders love sites with many pages. Sites with a lot of pages are viewed as being stronger authorities on the specific subject matter. Now, this can not be any old content. You will need to produce informative, useful, relevant material to post on your site. Does it sound like a ton of work? Well, let me tell you a secret that will let you work smarter rather than harder.

The answer is republishing free articles that are related to your niche market.

There are many people who have written excellent articles about the subject you are advertising or promoting. Many of these folks have posted these articles on sites like www.nichecontentdirectory.com to gain exposure for their own web sites. Carefully choosing these articles, adding them to your site and attaching additional revenue generating tools to the new web pages will launch your new site to the next level.

Here is why:

* Articles generate interest in your niche market by educating the reader.

* Articles create credibility for your site; consumers appreciate useful resource information.

* Articles provide the free content that you need to add to your site to be noticed by search engines.

* Articles spark people