Web site content writing is the art of delicate balancing of targeted web content that helps in overall enhancement of web business. After you've started web site, it's time for developing it. Proper content development aims to establish firm relation between targeted web content and commensurate increase in web business.

In immediate context, web site content writing has direct relevance with the central theme of web site. It defines the space between the extremities of a loosely-focused content and one that is too tightly focused. Since the ultimate test of viability of web business rests on 2 main pillars, namely attracting traffic and conversion to sale, it is therefore essential that proper content writing adequately addresses at least one of the two, but preferably both depending on type of web business.

To better understand the concept of relevance in content writing, let us take the example of 3 travel-related sites. Say one web site is that of a travel agency whose business is to sell tour packages to interested travelers. The travel agency's web site will pictorially describe all places where it arranges tour packages. It will also narrate the important landmarks to visit in each destination, dealing briefly on historical events associated with each. While at it, the travel agency