Information overload is a serious problem in computer consulting. As a computer consultant you likely have information about new technology coming at you from all directions. This barrage of information overload is enough to render you unable to figure out what is important and what is not.
Luckily, your clients will mostly be small businesses and they are behind the curve. Much of the information overload you are receiving does not apply to them. Once you realize this, you can feel comfortable putting your business development needs ahead of your inherent feeling that you need to keep up.
Information Overload Culprits
The source of much of the information overload you are experiencing is print magazine subscriptions. If you ignore 90 percent of your print magazine subscriptions for the next three to six months your information overload will decrease significantly.
You only have so many hours in a day. The difference between reading a half a dozen magazines versus going out to two more networking events could be the difference between finding two $1000 a month clients. Don't spend your valuable time dealing with things that only create information overload and exasperation.
Information Overload Solution
Limit your subscriptions to two. To stay on top of what