To save on cost, companies are choosing below the line marketing of their products and services and the promotion of their corporate image. They are reaching out to their target audience and market with regular e-magazines and e-newsletters through the aid of the Internet and bulk email marketing.

Email marketing is effective and practical especially for start up companies. Virtually unknown brands can draw an audience of millions around the world through bulk email marketing. There is a downside to using bulk email marketing. It has close associations with spamming