I'm on the road again this week.

And it got me to thinking that there are definitely some similarities between planning a trip and planning a business.

For example, the first thing I do before I set out on a road trip is determine my destination.

Where am I going?

Then I get a map so I know where I'm going. Usually I hop onto Mapquest to get directions from my home (where I am now) to my destination (where I want to go).

I got to thinking ... that's exactly what your marketing plan is for your business.

What do you think would happen if you decided to go on a road trip, but you didn