When talking about imprinted promotional items, merchandizing is the main tool. Through merchandizing, companies help reinforce the awareness about the product among the customers. When a customer visits a retail shop, his attention can be caught by an attractive display of a new product/ brand, increasing his awareness of and his interest in the product. The merchandizing activities, which include displays, complement the selling efforts of the company and act as a silent salesman at the retail outlet.

Often, it is merchandizing at the store level-- all those dealer level activities, including display and service-- that speeds up the movement of products from the store counter to the shopper