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Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. The word market originally meant the place where the exchange between seller and buyer took place. Today we speak of a market as either a region where goods are sold and bought or particular types of buyer , When strategizing specialists in marketing comment about markets they are usually referring to the different groups of people and/or organizations. The four major market groups are 1) consumer, 2) business to business, 3) institutional, 4) reseller 5)Free ads 6) advertisement Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives. Desi Classifieds.Com offers free classifieds online like Buy & Sell,Autos,jobs & more.You can post classifieds related to Announcements, Autos, Arts, Business opportunities, Services, Website Ads, Business, Computer, Caterers, Jobs, financial services,Employment, Education, Matrimonials, Florists,Health,Personals,RealEstate, Travel, vehicles, roommates and more. E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as "spam". A message is spam only when it is unsolicited and in bulk. Unpaid advertising (also called word of mouth advertising), can provide good exposure at minimal cost. Personal recommendations ,spreading buzz, or achieving the feat of equating a brand with a common noun -- these must provide the stuff of fantasy to the holder of an advertising budget. The most common method for measuring the impact of mass web advertising is the use of the rating point (rp) or the more accurate target rating point (trp). These two measures refer to the percentage of the universe of the existing base of audience members that can be reached by the use of each media outlet in a particular moment in time. The difference between the two is that the rating point refers to the percentage to the entire universe while the target rating point refers to the percentage to a particular segment or target. Whereas marketing aims to identify markets that will purchase a product (business) or support an idea and then facilitate that purchase, advertising is the paid communication by which information about the product or idea is transmitted to potential consumers. Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives. MahipalReddy http://www.desiclassifieds.com. http://www.desihotornot.com