Google Adwords For Beginners
Google Adwords For Beginners
Too many people are throwing up a website getting a Google
Adwords account and expecting to get a swarm of traffic to the
new website. They are then completely confused when this doesn't
happen because everywhere they read said it was that simple. It
is in a way, if you follow some simple rules.
1. Sit down and think of keywords that people will use to find
your website.
2. Make a list of the keywords and also search for programs that
will help you such as keyword generator in your adwords account.
3. Don't just add popular keywords to your campaign. If you had
an electronics website and just put down the word computer that
would get you 12,000 clicks but it would cost you $32,000 at a
rate of over $2.90 per click and this is just per DAY. Instead
try using phrases or specific items that your selling such as:
computer case, computer hard drive, pentium 4 computers. By
doing this you will get a much more targeted audience, and each
person will have been looking for something specific that they
just might find at your website.
4. Don't create a campaign of 2,000 keywords and phrases. Try a
few campaigns each with 5-10 words and phrases.
5. Create a budget and stick to it. Find a daily limit that is
right for you and don't raise it in a bidding war for the #1
rank spot.
6. If you have just thrown together a website and plan to get
adwords for the traffic, don't. Adwords is advertised as the
thing to do to get traffic, but it is rarely explained that to
do this you will need to be spending $10 a word just trying to
get on the first page of a search. Start a website, trade links,
add your site to search engines, do whatever it takes to start
making some traffic. Because if you have traffic FIRST can
achieve a high rank and spend only pennies per word. That is
because adwords was created in a way to stop big companies from
strong holding the little guys. The more traffic you have the
more it means that your a popular place to be so google rewards
you by moving you up the ranks. The higher you are the more
people will see your ad and hopefully bring you sales or
visitors.
By Marsha James
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