Click2Britain - Pay Per Call: The New Advertising Service In The
UK Search Engine Marketing Revoluti
Pay Per Call (PPCa)
Introduction
Pay Per Call is a new advertising service in the search engine
marketing revolution. There are millions of companies in the UK,
most of them are small to medium sized businesses which do not
have websites will definitely benefit from this new service.
The Local search in the UK is becoming quite important in the
past few years. As you may know that, some major search engines
have introduced this new local search service recently. This
clearly illustrates the importance of the local search.
How does this Pay Per Call work?
Pay Per Call (PPCa) wok similar to the Pay Per Click (PPC)
campaign & setting up is quite easy & straightforward.
Basically, it drives phone leads to your business, rather than
clicks to your website.
Pay Per Call enables you to: -
* Sign up as an advertiser
* Choose the product category
* Select the relevant keywords
* Place your ad, containing your company name, address, a short
description and a traceable free phone number which will
redirect to your actual phone number
* Select your geographic area (local, regional, or national)
* Set up your bid amount
* Manage your budget, bid amount & account using secure 24/7
online account
* Your pay per call advert will appear separately in the search
results
The consumers/customers search for your service in the local,
regional or national area. The relevant pay per call search
results will appear in the search results. When your business's
adverts appear in search results, consumers/customers can reach
you via the free phone numbers or toll free numbers that, has
been provided in your Pay Per Call advert. For each call that
comes to your business this way through the web search results,
you pay the price per call that you set in your account.
Where will your Pay Per advert appear?
Your Pay Per Call ads will appear across your current
Advertising Network, which includes Click2Britain.com and other
search engines and directory sites.
How much does it cost to use Pay Per Call?
Pay Per Call is free for consumers/customers to use. As a Pay
Per Call advertiser, your cost per call is based on the price
you set in advance for your each advert. The minimum cost per
call is