What you didn't know about FHM Magazine
FHM MAGAZINE
FHM, an abbreviation for: For Him Magazine is a quite
successful monthly men's magazine (also known as a lads' mag)
that was first published as FHM in 1994 in the United Kingdom,
but it has actually been around since 1985 under the name for
him. FHM which was founded by Chris Astridge was first
distributed through high street men's fashion outlets and
expanded to newsagents as a quarterly publication by the spring
of 1987. For him had most recently hardened up its editorial
approach to compete with the expanding fashion market and has
also introduced a sports supplement along with its normal
edition. The magazine then had its name changed to FHM. As of
2005, it publishes twenty-seven different editions per month in
countries such as the U.S., Russia, Denmark Australia, New
Zealand, France, South Africa, Spain and many more.
FHM, which is produced by the consumer division of publishing
giant EMAP, was originally launched as a response to the success
of LOADED Magazine the previous year (1993). FHM relies heavily
on photographs of beautiful actresses and pop singers that are
presently getting media attention and has a much more
respectable air than pornographic magazines. FHM is usually
stocked in the lifestyle rather than the adult section of
newsstands.
FHM is printed on very high quality glossy paper and the
photography is of high technical quality, as well. FHM had
become the best-selling magazine in Britain during the mid to
late 1990's and was selling over 700,000 copies per month. Along
with photo shoots, the magazine contains articles on a very wide
variety of topics which include profiles of present sports
stars, movie, music, technology and book reviews, some gossip,
mens' fashion shoots, the "bar scene" in many different
locations as well as extensive discussions of innovative sexual
techniques. One of the most popular issues of FHM Magazine was
the Top 100 Women Special which had left most readers extremely
satisfied and eagerly awaiting the following year's edition
which is sure to have the same reaction. "Wow!" is the reaction
from the majority of readers that had received or purchased this
special edition of FHM. And one can understand why!