How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to
build an effective campaign. In fact, you can get great
publicity that will drive customers to do your door absolutely
free of charge!
One of the best ways to do this is to attract press coverage.
You don't have to pay for advertising space to get written about
in a newspaper or magazine, or on a website. All you have to do
is interest the editor or webmaster in your story. Today's media
is huge - and it's hungry for news. If you present a publication
with a ready-made story that will interest their target audience
they will snap it up.
The way to do this is to write a press release, sometimes called
a