The use of bar code SMS in mobile marketing, advertising, CRM

Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner. Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila